Monday Memo 

Joseph Daniszewski Scout Executive

Good day and welcome to our October 19th Monday Memo

The Silver Beaver Award Application Deadline

The Silver Beaver Award is the highest honor a local council may bestow to a volunteer.  This prestigious award is granted to an individual of noteworthy service and exceptional character.  Nomination forms are currently available and are due by Friday, November 13^th to the service center for consideration this year.  Upon selection, honorees will be recognized at the Council?s Annual Dinner Saturday, February 6, 2010 at the Moreno Valley Recreation and Conference Center.

Cedar Badge 2009 

Cedar Badge was a resounding success. This is the third year that our Troop has run the October Cedar Badge. They staged an exemplary performance. Our 2 senior patrol leaders, both battle hardened veterans from Buckskin staff, ran the whole show. It was a perfect example of a boy run Troop.

The only thing the Scoutmasters had to do was a couple of lectures. The boys did the rest. I am very proud of all of them. It was indeed a rewarding and most excellent performance. The Scoutmasters who came with their boys were very pleased with the result I've included a few pictures for you. We would be happy to do it again next year.

Micheal Kuhn
Cedar Badge Course Director

2009 Little Philmont Follow-up

Handouts are located at
http://philmont.ckhs.net/handouts
 
More information can be found at    philmont.ckhs.net  (no www) Happy Trails!

Cub Archery 

We wrapped up the 2009 Fall Season Cub Archery on Saturday, and it went great! The weather could not have been more beautiful - cool, clear, and no breeze! We are very proud of all the boys that participated this season, as they were all very well behaved, listened to and followed the instructions, and most importantly, had a lot of fun! They are all excellent scouts, and we are sure that they will continue to make their Units, Districts, and Council proud of them.

Congratulations to our top shooters for this season: CUBS 1st Place:  Matthew Dull, Pack 614, Tahquitz District 2nd Place: Jordan Kerr, Pack 210, 5 Nations District 3rd Place: Alan Kernin, Pack 16, Grayback District   WEBELOS 1st Place:  Parker Obregon, Pack 369, Tahquitz District 2nd Place: Nicholas Ortiz, Pack 90, Mt. Rubidoux District 3rd Place: Kyle Rice, Pack 40, Grayback District   We look forward to another exciting year next year! YIS, Laurie Curtis Cub Archery Co-Chair

Understanding the Importance of Brand

Think about your favorite hamburger restaurant chain or national retailer. How are those businesses recognizable as you travel from place to place?

You probably recognize the sign out front, maybe the colors or the typeface they use in their ads and fliers. It?s pretty easy to differentiate Walmart from Target or McDonald?s from Wendy?s, isn?t it? Based on the consistency of the signs, logos, and colors, you know what each business offers and the basic experiences you?ll have at each location.

Imagine what would happen if each of those stores or restaurants had a different logo and or a different look at every franchise location. What if the colors, signs, and slogans were different for each? Would we be able to recognize them as easily? Probably not. Actually, you would have to visit each location to find exactly what products they offered.

A consistent presentation increases the recognition of the businesses. We see the signs and logos repeated, and as a result we recognize them.

The BSA Brand

Today, the Boy Scouts of America faces something of an identity crisis. Over time, our organization has developed numerous brand identities with varying logos and messages both locally and nationally. There are essentially more than 300 flavors of the BSA across the country. Some of these are known by the council name, some by the Boy Scouts of America, and some by both.

The National Council has taken steps this year to build the foundation of a more consistent brand image. The Brand Identity Guide offers information about the brand of the BSA, including guidelines for presenting the Scouting logo and the logos of our programs. Other tools including Brand on Demand, a system that will allow councils to customize national marketing materials for local use and council Web hosting, are all designed to support councils and help the BSA be more consistent.

Building and protecting the Scouting brand is everyone?s responsibility.

Take time to review the Brand Identity Guide found at http://www.scouting.org/scoutsource/Marketing.aspx. The guide includes standards for use of marks and logos and other information related to the branding of Scouting.

National Executive Board News

I am writing to share some exciting news. Today, our National Executive Board took another significant step toward establishing a permanent home for future national jamborees and creating another premier outdoor adventure Scouting site. The board approved the purchase of more than 10,000 acres of some of the most spectacular land you've ever seen. It's located in the New River Gorge area of West Virginia-an area that offers some of the best rock climbing, whitewater rafting, and mountain biking anywhere in the country. It is a perfect site for the full complement of activities we intend to offer at our new facility: extreme sports, leadership training, camping, high adventure-anything you can imagine doing in the great outdoors, and, of course, the national jamboree.

We still have a lot of work to do, but under Jack Furst's tremendous leadership, we are well on our way toward going from vision to reality. As Jack said to board members, "We are only limited by our own creativity and ingenuity." And as we know, with Jack at the helm, that means there are no limits to what we can accomplish through this effort.

Keep on Truckin'

Shift your celebration of the BSA?s 100th anniversary into overdrive with a visit to ?Adventure Base 100? when it rumbles to a location near you during 2010.

Starting immediately after its debut Jan. 1-3 at the Tournament of Roses festivities in Pasadena, Calif., this 18-wheeler hauling a fascinating interactive exhibit will hit the road to more than 40 destinations throughout the continental United States. Millions of families like yours can connect with the breadth of the Scouting experience.

What will you see and do? Plenty. And you won?t miss the mammoth truck if you spot it on the highway. You?ll recognize it by the scenes of Scouts in action, as well as by the anniversary logo and legend writ large on the side: ?100 Years of Scouting: Celebrating the Adventure, Continuing the Journey.?

Don?t miss the virtual Adventure Base 100 tour, either. Keep up with all developments and find out where you can see this motor-vating exhibit in your area at the BSA?s 100th anniversary Web site: www.scouting.org/100 years.

STRUCTURES AND ACTIVITIES

Traveling Lodge?a double-wide trailer that offers guests a stage for Scouting demonstrations and a traveling museum, with more than 1,000 square feet of multisensory Scout-related experiences.
Go Scouting Dome?surround-sound, surround-vision immersion chamber that features a multitude of typical Scouting environments.
Ropes Course and Zip Line?exciting, outdoor fun.
Green Screen?picture yourself doing cool Scouting activities.
Guest Tents?informative sites where boys and adults can learn about joining the BSA, everyone can purchase Scouting memorabilia and patches, and sponsors can promote their partnership with the organization.

2010 TOUR SCHEDULE

Veteran Awards

Congratulations to the following Scouters for their commitment to Scouting

William Shane Porter - P41 TM       15 years
Diego Amarilla - T444 3P            10 years
Darren Nugent - P421 TM             15 years
Mark Vela - T444 5N                 10 years

Positive Quote
--------------------- 

"Honesty is the first chapter in the book of wisdom."

?Thomas Jefferson 1743?1826

Have a great Scouting week!
Yours in the Spirit of Scouting,  

Joe Daniszewski
Scout Executive/CEO
California Inland Empire Council, BSA
1230 Indiana Court
Redlands, CA 92374
909.793.2463, Ext. 120
877.732.1450
909.793.0306 Fax

Monday Memo is from Scout Executive Joe Daniszewski and contains his reflection on what is happening within the Council. The purpose of Monday Memo is to communicate information about the week ahead, to acknowledge the
good things happening around the Council and to address specific issues that the Scout Executive wants to bring
to your attention. Joe welcomes any comments, suggestions or recommendations on how to make this
memo as helpful as possible. If you have something you want publicized in the Monday Memo, please send it
to his attention c/o Monday Memo: Joseph.Daniszewski@scouting.org for Monday Memo Archives Click Here